Juggling Reputation and Developing with Jody Kriss and His Acclaimed Team at East River Partners
Reputation is everything in New York City. A real estate company will fall flat if it cannot manage to build a sizable network of sub-contractors, investors, and reputable spokesmen and women who can vouch for their credibility and ability to deliver. There is little room for error, which is exactly what Jody Kriss knew when he founded East River Partners LLC in 2010.
Jody Kriss East River Partners has been directly involved with NYC real estate for 17 years. Why take so long to establish a unique entity? The answer has almost everything to do with lining up all the dominoes and making sure that when things do launch, they are done with the correct foundation. This includes the emphasis on vertically aligng business connections, and targeting a new group of people who are not quite favored in traditional NYC real estate.
The Vertical Building
Skyscrapers work because they are vertically designed. They maximize space, and they tower impressively over neighboring buildings (hopefully). East River Partners LLC is vertically integrated, which makes it a powerful developmental foe against neighboring industry competition. A vertical development is not easy to sustain, for all the pieces need to be in place to sincerely fit within the industry. ERP is a real estate developer, as well as an investment manager. In a stricter sense, they establish the investments and build the actual properties, managing to minimize outside contractors as much as realistically possible. This keeps their promises close to heart, for they retain an unrivaled control over the progress of the project.
Jody Kriss East River Partner and the Middle-Market Ideal
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The clear distinction that separates ERP from other developers is their effort to promote middle-market development. Jody L. Kriss and his team were savvy enough to see an unfounded demand for more affordable properties. The rent-roll does not necessarily have to be in the tens of thousands per month to justify a major development project. Kriss and his team dial things back a notch to offer more affordable living in major areas, such as Manhattan and Brooklyn. Is there any affordable living in Manhattan? Kriss suggests that despite social stigmas, there really should be.
